You are the marketing manager for Eton, the company that sells the Eton FRX3 Hand-Turbine AM/FM/NOAA WX Alert Radio in the US. The product receives AM/FM/Weather band and includes a USB smart phone charger and flashlight, both of which can be charged by hand or through solar energy. In entering the UK market list and explain briefly THREE Macroenvironmental factors Eton must consider before it decides whether to pursue the opportunity. marketing manager

Market manager

Eton should consider many macroenvironmental factors before deciding whether or not to enter the UK. Eton needs to consider both the UK’s political and legal climate. The UK has different regulations and laws regarding the sale of products that Eton must abide by in order to do business in the country (Ozkan & Kozak, 2018). Eton also needs to consider the UK’s economic environment. Eton must consider UK taxes and wages in their pricing strategies to stay competitive. Eton should also consider the UK’s cultural environment. The UK has different cultural norms and values that may influence consumer preferences and tastes (Choudhary & et. al., 2017). Eton is able to assess and evaluate the UK’s macroenvironmental conditions and make a decision about whether or not to pursue this opportunity. Cont…

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order