Market manager
Eton should consider many macroenvironmental factors before deciding whether or not to enter the UK. Eton needs to consider both the UK’s political and legal climate. The UK has different regulations and laws regarding the sale of products that Eton must abide by in order to do business in the country (Ozkan & Kozak, 2018). Eton also needs to consider the UK’s economic environment. Eton must consider UK taxes and wages in their pricing strategies to stay competitive. Eton should also consider the UK’s cultural environment. The UK has different cultural norms and values that may influence consumer preferences and tastes (Choudhary & et. al., 2017). Eton is able to assess and evaluate the UK’s macroenvironmental conditions and make a decision about whether or not to pursue this opportunity. Cont…