Understanding the revolutionary role of technology in design
Technologies have revolutionized how businesses see and interact with customers. The key factors to success in business are customer value, satisfaction, retention (Nguyen und Nguyen (2018). Customer value can be defined as the customer’s perception of a product or service. This is determined by how many features are offered and the quality of those products. The customer’s perception of the service or product they received is called “customer satisfaction”. Retention is how customers are able to return over time. Technology is helping companies to better understand customers’ needs and preferences so that they can develop effective retention strategies and measures (Rao 2020). Companies can now use technology to understand their customers and develop retention plans and initiatives that better suit their customers’ needs and expectations. It will allow them to improve customer loyalty, satisfaction, retention, and eventually increase their profit. Cont..
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