What is your chosen topic for the final project?
The topic I have chosen for the final project is the analysis of competitive advantage gained through social media analytics.
Write a brief summary of the topic listed above (think paper abstract)
Staying competitive in todays market is extremely difficult and involves staying up on the innovative ways companies are gaining competitive advantage. It is pertinent today that a company does not fall behind and make use of the tools that their competitors are using. Through social media analytics, companies have the opportunity to gain timely data and information surrounding the usage of their service of good. They are able to use this information to gain information and knowledge regarding their target market. Companies are also able to use platforms to promote the company and what they stand for. This gives them a new opportunity to thrive within the market.
What is your research question (thesis) you are looking to solve?
Can a business thrive without the use of social media analytics?
What value does this bring an organization, or business unit? If your topic is something not in a business, what value does it bring to society, etc.??
Social media analytics brings the opportunity of learning more about the companies target market, as well as the opportunity to promote the image of the company to reflect what they stand for. This gives consumers an opportunity as well, providing a way for them to learn more about the company and what they provide. This may bring consumer to a new product they would have never known about previously, through more personalized marketing.
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