Marketing Logistics and integrated Supply Chain
A successful business requires integrated supply chains and marketing logistics. The process of managing and planning the flow and distribution of goods and/or services between the point where they originate and the point at which they reach their destination is logistics. Logistics includes managing logistics, transportation, inventory management, order processing and shipping. A supply chain integrated is made up of a number of processes and activities that are linked together in order to provide smooth service and goods flow. Businesses must be able to compete in the global marketplace today by ensuring that they have a strong supply chain and logistics management. These people are accountable for making sure that customers receive goods and services in a cost-effective and timely manner. Companies can improve their efficiency and reduce costs by optimising supply chains. Marketing logistics and integrated supplies chains are a great way for businesses to build loyalty and satisfaction. They play an important role in providing customers with the products and services they need when they need them (Holland & Leis, 2016; Yu, et al., 2017). This is a key part of any company’s success. It helps customers have a great experience. Cont…
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