Crayola pursues competitive strategies
Crayola actively pursues a range of competitive strategies. These include continuously improving the product line and using digital technology to expand its customer base. This principle is best illustrated by the Crayola Experience. Crayola Experience 2020 is an interactive collection of both digital and physical attractions which are designed to entertain and inspire children and their families. At this attraction, guests will enjoy interactive experiences through the use of virtual reality (VR), and augmented reality. Crayola ColorCycle is one of several online programs that Crayola offers. Crayola ColorCycle, 2020: This program encourages kids collect used markers from their homes and to submit them for recycling. This program incorporates digital technology so students can track their progress and see the outcomes of their efforts. Crayola maintains its leadership position in the art supply sector and expands its customer base with digital technology. Cont…
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