We Shape WeFunder
We Shape is targeting a customer need of self-actualization, as described in Maslow’s Hierarchy of Needs. According to their WeFunder page, their software “delivers a personal trainer-like experience without the cost” (WeFunder, 2021). We Shape markets their product by stating that it allows customers to control their health and exercise, and help them reach their potential. This is in line with the need of self-actualization, which is the highest level of the Maslow’s Hierarchy of Needs, and is described as the “desire to become the most that one can be” (Maslow, 1943). This is further demonstrated in We Shape’s website, which states that their “goal is to help people develop a healthier lifestyle and become the best version of themselves” (WeShape, 2021). This demonstrates that We Shape is capitalizing on the customer’s need for self-actualization, and have developed and communicated their value proposition accordingly. Cont…
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