Communication model
True. This interactive model promotes communication both between customers and the company. The new communication model recognizes that consumers are more than passive recipients of information. They also participate in the dialog that is occurring. The new model represents a departure from traditional marketing efforts, such as commercials broadcast on television and radio, which rely on interruption strategies to attract the attention of consumers (Lamb & Hair, 2017). It encourages companies to build relationships with customers through talking with them and providing them valuable content. The new model has the goal of strengthening the relationships between the company’s customers and the company. This will lead to increased customer loyalty and advocacy. Engaging with customers is key to building a strong customer base. This client base will be more inclined to purchase products and services from the company. Cont…
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