Products
True. True. The product mix refers the number of products a company sells or services to a particular market. Product mix can be determined by market needs. It should also reflect the company’s ability to provide products that meet these needs. A company must have the best product mix to be successful. This helps customers find the products and services they need. It is crucial to know the market in order to decide the best product mix. You need to research the requirements and desires of your target market. It is important that the product mix be tailored to the market and allow the company to differentiate itself from its competitors. It is important to update the product mix regularly in order to take into account changes in customer tastes and market conditions. As noted by Cadogan, Clarke, and Wilcox (2019), “The product mix should be regularly reviewed and adjusted to ensure it is meeting customer needs and that the company can remain competitive in the market.” The product mix is an important element of any company’s marketing strategy and should be regularly reviewed and adjusted to… Cont…
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