Swot Analysis
Old Spice is a renowned American brand known for its classic men’s toiletries, such as deodorants. An analysis using SWOT shows Old Spice’s strengths and weaknesses as well as potential opportunities and threats. One of Old Spice’s strengths is its strong brand recognition. According to a study by Interbrand Business Week, Old Spice was the second most popular deodorant brand in the United States in 2019 (“Old Spice Deodorant SWOT Analysis”). This is a sign that the company has built a positive brand image and established its brand. Old Spice also has a wide selection of products, which is another advantage. Old Spice offers a variety of deodorants and antiperspirants in both stick and spray form (“Old Spice Deodorant SWOT Analysis”). Customers have a wide range of choices and it makes it easy to choose the right product for them. Old Spice lacks innovation, which is one of its strengths. Its products are often seen as outdated, and the brand has not been able to keep up with the changing trends in the deodorant market (“Old Spice Deodorant SWOT Analysis”) (James, 2019). Old Spice is also up against strong competition, including Dove and Axe. These brands have captured a larger market share by offering modern products that appeal to a younger demographic (“Old Spice Deodorant SWOT Analysis”). Old Spice could capitalize on growing consumer demand for natural, organic products. Consumers are increasingly looking for products made with natural ingredients, and Old Spice can capitalize on this trend by introducing more natural deodorants to its product range (“Old Spice Deodorant SWOT Analysis”). Old Spice has the potential to target women, which will allow it to grow its customer base. The brand currently caters mainly to men, but it can create new products specifically tailored to the needs of women, such as deodorants with a softer scent (“Old Spice Deodorant SWOT Analysis”) (James, 2019).
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