Serving as a sales manager of XXX company, you are required to draft a Marketing Plan, which includes certain points in the following outlines. For example: You are a sales manager of Coca and you are going to enter the USA Market(pls choose the one you are familiar with). Either an existing product or a newly developed product is OK. Marketing Plan for Coca-Cola in the USA

Coca-Cola Marketing Plan in America

Coca-Cola has a long history in the beverage market. Coca-Cola is expanding its US presence to increase customer reach and market share. Coca-Cola is using a complete marketing plan in order to reach these goals. The plan will include an analysis of the current market, an outline of the company’s objectives, a strategy for achieving those objectives, and an implementation timeline. Market analysis. Coca-Cola has to analyse the market conditions for the USA in order understand it. It includes an assessment of the market, including competition and economic conditions. The analysis provides valuable data about America’s market, and will help Coca-Cola decide the most effective approach to enter and win in this market. Objectives. Next is to describe the goals for the USA market. Some of these objectives could be increasing market share, brand awareness and customer loyalty. These objectives must be quantifiable and easily achievable. Cont…

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