It is therefore reasonable to conclude from the above analysis that a good communication strategy is critical to any cultural transformation programme. In most cases, when people resist organizational change, they tend to be unclear about what is happening and why. But when people understand the benefits of a corporate culture initiative, they are more willing and able to support any effort to make it happen. It is therefore critical that people have sufficiently similar understandings of the messages that guide action, communicate behavior, and the workplace itself. Effective communication and involving employees in the decision-making process increases their loyalty, commitment, and motivation, which in turn increases productivity.
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