Sales
It is crucial to take into consideration the culture and beliefs of your target audience in order to modify a pitch for different cultures. In many cases, being more specific and concise in communicating information is better. When selling to people who value direct communication it is crucial to use concise and clear language in your sales pitch. You should also be aware of your audience so that you can adjust your pitch appropriately. Gardner (2018) explains that in certain cultures it’s important to stress the relationship between buyer and seller, along with discussing the value of the product/service in an indirect manner. Therefore, selling to cultures which value relationships is essential. It’s important to stress the importance of these relationships and show how the product/service will benefit customers (Bertschinger 2019). It is possible to modify sales pitches to appeal to diverse cultures by understanding and considering cultural norms, values and beliefs. Cont…
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