Positioning
True. True. The process involves making important decisions about product features and pricing as well as how it will be promoted. According to Kotler and Keller (2017), “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.” This is an intricate process and requires careful thought about the company’s goals, market needs, as well as the competition. It involves creating a memorable and unique image that distinguishes the company from other products. The image could be determined by product features, pricing, quality or customer service. This positioning can help companies build loyalty among customers and expand their market share (Keller 2017). Cont…
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