Twitter is an extremely popular social media site that millions use worldwide. Twitter is an effective tool to connect people. However, its popularity is dependent upon many factors. Twitter’s unique ability to interact and engage is an important factor. Twitter allows people to interact and share information in many ways. You can create conversations, share photos, videos and respond to other tweets. It encourages engagement which is crucial for the success of the platform. As Lantigua-Williams (2017) puts it, “Twitter is successful because it gives people a platform to express their thoughts and ideas.” Another critical success factor of Twitter is its use of algorithms and analytics. Twitter’s algorithm allows users to locate the most popular and relevant information fast. Twitter’s algorithms allow it to tailor its content for each user. This allows users to remain interested in the platform and keeps them engaged. Twitter Analytics tracks users’ engagements and other metrics. It allows Twitter to adjust the platform as necessary. As Logan (2018) explains, “Twitter’s success is driven by its ability to use analytics to create an engaging and personalized experience for users.” Cont…
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