PEST ANALYSIS OF INTERNET SALES IN NIGERIA
A strategic tool that assesses the effects of the macro-environmental environment on an organization’s performance, PEST analysis. Recent years have seen a significant increase in the popularity of using the internet for business and personal activities. It is therefore important to know the influences that could affect the success of Nigerian internet sales. The profitability of Nigerian internet sales can be affected by political factors like government regulations and trade agreements. Additionally, economic conditions in the country can impact the cost of products and services offered online. The inflation rate, the interest rate and the unemployment rate all can cause fluctuations in internet sales (Adebisi, et al. 2018, 2018). The success of Nigerian internet sales is affected by social factors like culture and population growth. The increasing popularity of social media has allowed businesses to connect with more people and increase their sales (Adeniji and al., 2020). The technological environment in a country will also affect the access and availability of new technologies to support online sales. Cont…
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