The study of consumers and the methods they choose, use (consume) and discard goods and services, and their psychological, psychological and behavioral responses is known as consumer behaviour. Ideas from a variety of sciences, including sociology, biology, chemistry, and economics, influence consumer behavior. Marketers can better understand what drives consumers’ purchasing decisions by examining consumer behavior (Radu, 2019). They can fill gaps in the market by understanding how consumers choose products, finding items they need and items they no longer use. Marketers can study consumer behavior to present their wares in ways that have the greatest impact on consumers. Understanding consumer buying habits is key to reaching, engaging and convincing potential customers to buy from you (Radu, 2019). Most of the time, companies can only control certain factors that influence consumer behavior. For example, think about how IKEA always pushes you to spend more than you plan. continue…
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