These are the steps that consumers take when making high-priced, long-lasting products they don’t need often.
Consumer decision making for buying a laptop involves need recognition, information searching and processing, identification of and evaluations of alternative options, purchase decision and follow-up behavior. The first step in the purchasing process is need recognition. This allows the customer to identify the necessity for a new computer and make a purchase decision. My case is that I require a laptop for assignments. Melvin 2019, Melvin. Marketing can have an impact on each stage. Marketers can advertise to consumers in order to raise awareness of the product’s features and benefits, for example, at the need recognition stage. Marketers can offer consumers product information, such as customer reviews or recommendations, in the information search stage. This will help them make an educated decision. To encourage customers to shop for their products, marketers may offer promotions and discounts during the identification and evaluation stage. With limited-time discounts and offers, marketers can make the purchasing decision phase feel urgent. Marketers can also offer after-sales support to customers in order to improve customer loyalty and satisfaction (Kross 2019, 2019). Cont…
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