TURKCELL
Turkcell is Turkey’s leading telecom company, offering services in mobile, online and digital TV. A variety of marketing strategies have been used by the company to attract customers. They have used both traditional and digital marketing methods such as radio ads, TV, radio, billboards, sponsorship events, SEO (SEO) or influencer marketing (Loo, Zhang, 2019,). Turkcell also has a successful loyalty program, and a customer-centric marketing approach that engages customers via social media platforms. Turkcell will likely focus on digital marketing in the future to engage and reach customers. It may also use emerging technologies like artificial intelligence (AI), virtual reality, and VR to provide personalized customer experiences (Cherian and Rajesh 2020). Data analytics may be used by the company to analyze customer behaviour and adapt its marketing strategy accordingly. Turkcell could continue to employ influencer marketing strategies in order to reach new customers, and may invest in SEO to improve its online visibility. Cont…
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