Marketing panning
True. It is true. The process involves understanding current market trends and anticipating future market conditions. By continuously evaluating the market environment, marketing plans can be adjusted to take into account any changes in the environment, such as changes in customer preferences, technological developments, or shifts in competition (Kumar & Gupta, 2018). Businesses need to plan their marketing activities continuously to keep ahead of competitors and ensure that they are maximizing the effectiveness and efficiency of their efforts. This is a crucial component of strategic planning. It allows businesses to adapt their strategies according to their goals and provides a framework for measuring success. It is important for businesses to realize that marketing planning must be a continuous process. Strategies and plans need to be regularly reviewed and revised in order to keep them relevant and effective. Cont…