Marketing ethics
True. The concept of marketing ethics is the set of rules and principles that govern acceptable conduct in this field. Marketing professionals must uphold ethical standards to ensure a good reputation and protect customers’ interests. Marketers are often influenced by persuasion, so it’s important to adhere to ethical guidelines. According to the American Marketing Association (AMA), “Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing” (AMA, 2017). Marketers have a responsibility to make sure that customers are satisfied with their solutions and to follow the ethics of the industry. Marketers should adhere to marketing ethics (AMA 2017, 2017). Cont…
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
