Marketing strategies
It is true that expensive jewelry should have a strong marketing plan. A comprehensive marketing strategy includes multiple communication channels, reaching out to large audiences and reaching out across many platforms to maximize brand awareness (Kumar & Co. 2020). A strategy that targets wealthy clients should be used to convince them to buy luxury jewelry. Targeted digital marketing campaigns that use social media influencer marketing and/or Facebook are a great way to reach wealthy customers (Verma & Dixit 2019, 2019). The marketer can reach more people and grab their attention by using attractive images and compelling content. Traditional marketing channels such as television and radio advertising, print, radio, and events can also be used to increase brand awareness and reach larger audiences (Kumar 2020). These marketing methods can combine to effectively market expensive jewelry to large audiences and increase sales. Cont…
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