vape pen marketing plan
In recent years, the vape pen market has seen a surge in popularity. Grand View Research’s 2020 report estimates that the vape pen industry will reach US$ 32.32 Billion by 2025. (Grand View Research. 2020). Vape pen users are both smokers and those who want a safer alternative to traditional cigarettes. Promo strategies include partnerships with major names and digital marketing campaigns. Influencer marketing is also used to market the vape pen. Because they can reach large audiences and are affordable, digital marketing campaigns prove to be particularly efficient (Lazarski 2020). To promote the product, graphs and statistics can be utilized. For example, a graph showing the reduction in the number of carcinogens inhaled when switching from cigarettes to vape pens can be used to demonstrate the product’s safety (Steinmetz & Malinowski, 2019). These strategies can help the vape pen business reach its market and stay afloat in the future. Cont…
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