Macy’s, Inc. through its subsidiaries, operates approximately 800 department stores in the United States. Its retail stores sell a range of merchandise, including apparel, home furnishings, and housewares. Senior management has decided that Macy’s needs to tailor merchandise more to local tastes and that colors, sizes, brands, and styles of clothing and other merchandise should be based on the sales patterns in each individual Macy’s store. Macy’s, Inc.

Macy’s, Inc.

Macy’s, Inc.’s goal is to improve revenue and customer satisfaction at all its retail locations. Macy’s Inc. 2020 states that Macy’s has more than 800 US department stores. This means they are able to personalize the style, color and brand of clothes and merchandise according to the patterns and sales in every store. Macy’s owns over 800 US department stores. This is why this move was made. It is a great example of businesses trying to invent and be more responsive to local customers. Macy’s responds to customers’ needs by offering a variety of products and increasing customer satisfaction. This can help Macy’s increase sales and build a stronger relationship with its customers. Cont…

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