Brand Loreal
L’Oreal is an international cosmetics and beauty business that provides a variety of services and products for customers, including skincare, makeup and fragrances. (Khotmanee and al., 2019, 2019). L’Oreal products are high quality and innovative. It also has a commitment to sustainability, social responsibility and community service. L’Oreal has a broad target audience in terms of market segmentation. This includes both women and men of all ages. L’Oreal uses a variety of segmentation strategies to target specific consumers and tailor its marketing campaigns. These include behavioral, demographic and psychographic segmentation. L’Oreal’s Men Expert product line targets men. The company’s Age Perfect range is for older consumers looking to anti-aging solutions. L’Oreal offers a variety of subbrands such as NYX Professional Makeup or Maybelline to cater for different customer segments.
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