Brands
True. With the addition of positive and new information, brands can be reintroduced to the evoked group if they have been pushed to the bottom of the inert list. Brown and Brodie’s 2019 study found that brands can be reintroduced into the market by using positive information. Positive information can cause consumers to concentrate on positive aspects, like its reliability and price. This could lead to customers overlooking its flaws. Furthermore, another study by Lattin and Bucklin (2017) found that by providing positive information about a brand, customers may be more likely to remember it in the future, thus increasing the brand’s chances of becoming part of the evoked set. Positive information, especially new ones about brands can significantly impact their ability to break out of the inert setting. Cont…
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