marketing strategy
Proton Car Limited is a brand that sells PHP Automobiles. Its 4Ps are: product, price and place. Proton Car offers a high-quality vehicle designed to satisfy the consumer’s needs. There are a variety of vehicles available, including compact sedans and luxury cars. Proton Car has its vehicles displayed in showrooms, dealers, public displays, and other convenient areas. You can get discounts and other deals on the vehicles’ prices. Proton Car actively promotes its products through advertisements, promotions events and online marketing. Proton Car, for example, launched “My Proton Car”, a campaign that offered discounts to Proton Car customers (PHP Autos limited 2020). This campaign increased brand popularity and improved its market share. Proton Car effectively uses the 4Ps marketing strategy to advertise its products and reach new customers. Cont…
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