Chapter 8 in the Kellogg Book
One example of the sandwich strategy I use is to offer a discount on office supplies. If a business is large enough to purchase large quantities of office supplies, such as paper clips and binder clip, they can often offer a discount. A business might offer free shipping when the purchase exceeds certain amounts. This discount rate can be used to encourage office supply customers to shop in bulk. The business can benefit from this strategy as it will increase sales and encourage customers to return for more. It can also help the company gain new customers and build brand loyalty (Gensler & Drews 2015; Kanagal, et al. 2016,). The business can increase its profit margins and make customers feel valued by offering a discount rate. This sandwich strategy allows the company to create value for customers and increase their profits. Cont…
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