Marketing mix
Yes. For international expansion, I would adapt my marketing approach. Market research is essential for brand managers to be able to identify the needs of their target customers, as well as cultural sensibilities and preferences. For this purpose, I will use both quantitative and qualitative research methods. Focus groups could be used to get insight into consumers’ attitudes, preferences, and opinions. Surveys and interviews could be used to collect more detailed data. In addition, secondary data sources like industry reports and census data as well as consumer demographics could be leveraged. (Jiang, et al., 2018). When I understand the market better, the four Ps in my marketing strategy can be adjusted accordingly. To ensure my products are culturally appropriate and meet the demands of new markets, I might need to modify my product mix (Goyal et. al. 2017, 2017). A pricing strategy that accounts for the differences in purchasing power between different regions may have to be altered. My promotional efforts may also need to be adjusted to suit the culture of my target audience. To reach my audience, I might need to look at different supply and distribution chains in order to get to the right place. Cont…
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