Communication
Euromonitor International (2019) estimates that the world’s bottled water market has experienced an exponential growth with an annual retail volume exceeding 206 billion liters. These growth rates are mainly due to the growing health consciousness and convenience offered by bottled water. France is not exempt from this rising trend. It is currently the third-largest market in Europe for bottles of water (Euromonitor International, 2020). Harmonie Waters developed a communications campaign in France for the Spring/Summer 2022 to capitalise on this growing trend. The communication objectives of this campaign are to strengthen the brand’s presence in France, increase sales and build customer loyalty. The campaign uses a range of communication channels, including social media, print media and radio commercials. The content for the campaign will focus on Harmonie Waters’ commitment to quality and environmental sustainability. With a particular focus on health-conscious consumers, the campaign will emphasize convenience and the ability of the product to supply safe drinking water. The campaign will also be tailored for French audiences by including culturally appropriate content and language. Cont…
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