Business Communications Credibility
Business communications require credibility to communicate effectively to their audience. Establishing credibility in business communications is important because it builds trust with the audience, allowing the speaker to more effectively convey their message (Frymier & Houser, 2000). Building relationships with the audience, demonstrating knowledge and competence in the subject, as well as respecting them, are all ways to establish credibility. In order to increase credibility, it is important that you use credible facts and sources. You can also show confidence by using body language and a positive voice (Mikkelson 2015). In order to communicate effectively and build trust with your audience, credibility is key in business communication. Cont…