Your Storyworks customer wants a communications strategy. Research for your communications strategy is your responsibility. R.A.C.E.
Consider: Where and how will you find what you need? Your research questions?
Explain your research method. How will you determine your needs?
Budget-wise, choose primary or secondary research (or lack thereof). Identify distinct kinds and methods of study. Different environmental scanning. This research comes from where? Do diverse research to comprehend the client’s internal and external surroundings. You may provide brief links to websites, etc.
Lastly, what questions should you ask the customer that research hasn’t addressed but are vital to establish a plan?
Review the research process and strategy for your Storyworks customer in two pages.
List your research steps in order.
TIPS: Your research will inform your story (pitched to a journalist) and approach.
You are describing your method, not doing the study. Recipe, not product. What do you tell a new recruit to research? You are constructing a research formula that should work for any client, any PR challenge/opportunity, but you are utilising this client/case for details and examples.
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