Culture determinants
Language and religion are two of the most important determinants in culture. Because language is such a powerful means of communication and understanding, it forms the basis for culture. If a company decides to grow internationally, it must first consider how the local language will work and what their product and service messages will look like. To effectively market products or services, the business must be able to speak and understand local culture and language. Culture is also influenced by religion, which can affect the behaviours and values of people. When expanding internationally, a company should consider what religious beliefs are prevalent in the country where they will be doing business. There are specific rules and restrictions that may apply to certain religions. This could have an impact on how a business operates. In Muslim countries for example, the company might have to offer halal or separate services for women and men. Understanding the religion and beliefs of each country is crucial for successful business expansion. Companies can benefit from understanding the cultural differences of different countries. A company can adapt its products or services in order to satisfy the demands of local populations if it understands the cultural differences of the country it expands into (kros 2019, 2019). Cont…
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