LGBTQ+ community.
This campaign can reach the LGBTQ+ community, which could provide a new market. This group reflects diversity of race, culture and age. The campaign’s customer base is an important consideration when creating social media messaging. This could include visibility and acceptance in local communities as well as feeling secure and safe about their identity and access to support and resources. The messaging content must be targeted to LGBTQ+ communities in order to influence their behavior and encourage customer buy-in. It should also be distributed through channels easily accessible to these people (Depin 2017, 2017). Language and cultural barriers are two of the obstacles that could be faced in getting buy-in from existing or potential customers. To overcome these challenges, it is important to ensure that the messaging content is appropriate and respectful of the community’s culture and language. You should also ensure the content is accessible via familiar channels. It would be a great idea to use social media, such as Instagram and Twitter, in order to reach wide audiences (Depin 2017). Cont…