Soulmate customs
Soulmate Customs offers customised clothing and accessories for couples. Their main goal is to offer unique, customised footwear, clothing and accessories for couples. The company’s mission is to create a unique and personal experience for couples. Soulmate Customs is focused on customer service and quality production. Their goal is to be the best provider of custom-made fashion items for couples. (Jones (2018) An executive summary must be included. It should include the company overview, goals and objectives, market strategy, financial projections and implementation. Kross, 2019, executive summary: This should give an overview of the company’s mission and goals. The company overview should include the company’s history and any current business strategies. The marketing objectives and goals must be focused on growth and profitability. A situation analysis should identify the company’s strengths, weaknesses, opportunities, and threats. A STP analysis must be done to determine the market target and positioning. The marketing strategy should include the 4 P’s of marketing (product, price, place and promotion). Financial projections should contain revenue and sales projections. Implementation and evaluation metrics, controls and checks should contain the…
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