Franchising
Franchising is a extra restrictive type of licensing, which is true. Franchising is a type of enterprise settlement between two events, the franchisor, and the franchisee. The franchisor grants the franchisee the fitting to make use of their enterprise identify, trademark, merchandise, techniques, and processes in alternate for an preliminary payment and ongoing royalties (Heine, 2020). The franchisor additionally has vital management over the franchisee’s operations, reminiscent of setting requirements for high quality, coaching and help, pricing, and advertising (Vernon, 2020). The franchisor additionally has the fitting to terminate the franchise settlement if the franchisee doesn’t observe its phrases and situations. Licensing is a extra versatile type of enterprise settlement between two events, the licensor, and licensee. The licensor grants the licensee the fitting to make use of their mental property, reminiscent of a patent, trademark, or copyright, in alternate for an preliminary payment and ongoing royalties (Heine, 2020). The licensor doesn’t have management over the licensee’s operations, reminiscent of high quality requirements or pricing. The licensor additionally doesn’t have the fitting to terminate the licensing settlement if the licensee doesn’t observe their phrases and situations (Vernon, 2020). Cont…
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
