For this discussion board, each student will post his/her team’s SWOT analysis for the approved company/product he/she will be pursuing for his/her term project/strategy plan. The SWOT should be entered into the discussion board (vs. attaching a Word document) so that all students can easily view and read it.
Provide a brief description of your approved company and the product you are planning to introduce as part of your marketing strategy. This must include theory from the readings.
i. State who you think your major competitor is and what type of products they have on the market.
ii. Provide a few sentences about the importance and reason for SWOT analyses and why you are conducting this one.
iii. In a table format, state your company’s strengths, weaknesses and the outside elements that you see as your opportunities and threats. There are many templates online that you can use for this or create your own.
iv. Each section should have at least five elements. Prioritize them by listing the most important element first and the least important last.
v. List any resource you used at the end of your SWOT. Cite any source you use within the body of your discussion. Always use APA format.
Textbook(s): Peter, J. Paul and Donnelly Jr., James H. (2019). A preface to marketing management (15th ed.). McGraw-Hill Education, New York, NY. 9781260151619:
Casebook from McGraw-Hill Education ISBN: Print book: 9781307669084 or eBook: 9781307669091
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