Write a brief journal that introduces the business you chose for your Project Two assignment.
Specifically, you must address the following rubric criteria:
• Business Selection: Describe the business you chose, including the business name and what the business offers consumers. Johnson &Johnson (JNJ) is my selection of Business
• Financial Statements: Using Mergent Online, download and submit a copy of the balance sheet, the income statement, and the cash flow statement from the most recent fiscal quarter for the business you chose. (See attached spreadsheets)
• Financial Statement Role: Explain why financial statements are important to a business and how they help businesses determine their financial health.
• Cash Flow Management: Explain why cash flow management is important to a business and its financial health. Use a financial news story from the past two months as an example to support your claims.
What to Submit
Your journal submission should be a 3- to 4-paragraph Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Any sources should be cited according to APA style. Also submit the Excel files for your chosen business’s balance sheet, income statement, and cash flow statement from Mergent Online.
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