The Positioning Statement Guide: How to Create a Strong Statement for your Artificial Jewellery Company
A key part of every marketing strategy is positioning statements. These statements define the perception of a product or company by its customers. A clear, concise positioning statement is a way for artificial jewel businesses to communicate the brand’s message effectively. Three key components should be included in a positioning statement:
1. What market are you targeting with artificial jewellery? You must identify your target market and create messaging that appeals to them.
2. Differentiation: What makes artificial jewellery different from other businesses? It could be unique features in the product or customer service. Cont…