Explain in detail cite references so i can further learn iphone 12 Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion: How is the product perceived? How do individuals respond to the campaign? What are the anticipated consequences of the campaign, if any? Iphone 12 Advertising Analysis

Iphone 12 Advertising Analysis

Apple’s iPhone 12 was released in October 2020. Since then, it has been the subject of a significant amount media attention. 9to5Mac’s 2020 report shows that the iPhone 12 was Google’s most popular smartphone in its first year. The iPhone 12 is a sign of prestige and status from a sociological standpoint. The latest iPhone 12 is a symbol of success for many consumers (Kang, 202). Advertising for the iPhone 12 reflects this. It emphasizes its sleek design and features to position the iPhone 12 as a premium item. From a psychological perspective, the iPhone 12 advertising campaign may appeal to consumers’ need for self-enhancement and desire to be seen as fashionable and up-to-date (Lee & Lee, 2020). Smith, 2020. This campaign is also aimed at consumers who fear missing out by promoting the iPhone 12 model as a way to stay connected. Cont…

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