Case 1 Dunkin’ Donuts poised for rapid growth Dunkin’ Donuts customers from all over the world rely on the bakery chain for coffee, donuts and other baked goods to fuel their Business start day. Founded in 1950, Dunkin’ Donuts began as a humble donut shop in Quincy, Massachusetts, but continues to use the unique and original coffee blend recipe developed by its founder, William Rosenburg. In 2015, the company had sales of at least $800 million. Due to the expansion, the restaurant chain’s business processes have also changed (About Us, 2022). Currently, more than 8,900 Dunkin’ Donuts franchises in the United States and 51 other countries are supported by a mature supply chain overseen by the official supply chain management partnership, the National DCP (NDCP). NDCP is a membership cooperative formed in 2012 through the merger of five regional food and beverage companies with the goal of supporting the day-to-day operations, growth and expansion goals of Dunkin’ Donuts franchisees. The company has 1,700 employees and operates 32 other fulfillment centers in addition to a few regional distribution points. continue…
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