international promotion decisions
Export marketing is dependent on international promotion. They allow organizations to connect with new markets and customers. According to Chaudhuri S. R.’s 2020 study, digital marketing has become more important in export promotion because it is cost-effective and allows you to reach an international audience. The right mix of promotional materials must be chosen by companies to best suit their market. This includes things such as product type, target audience, budget, and available resources. A company might choose social media platforms and websites for reaching potential customers in new countries. Or promotional activities like trade shows, direct mailing campaigns and ads in international media. When promoting in foreign markets, companies must also consider cultural differences. Companies must consider cultural factors like language, religion and customs when promoting products in international markets (Raj S. et. al. 2017, 2017). Cont…
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