Product and Marketing Strategy
My choice is the iPhone XR. This flagship iPhone is from Apple. It features an edge to edge display and powerful A12 Bionic processing. The battery also lasts a long time. To reach wide audiences, the marketing strategy includes advertising, product placement and influencer campaign. Beginning with information searches, the journey of the iPhone XR customer begins. James, 2018, states that customers can search online for information, talk to friends, and read reviews about the device. Customers engage in a variety of choices during the process. The customers are also looking at design, price and features. Every stage of customer journey marketing is customized to meet the needs of each customer. To create interest and increase awareness, the company uses product placements, advertising campaigns and influencer partnerships. Pricing strategies are used by the company to enhance the value of its product as well as reinforce the notion that it is worth the money. Marketing strategies address both internal and externe factors that influence the decision making process of customers, including brand loyalty and perceptions of value (James 2018, 2018). Cont…
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