The focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. You use your skill in marketing analysis to analyze a health care organization from a market-based perspective.
Preparing for the Assignment:
Select 1 of the following in your community or surrounding area: (Los Angeles, CA)
Walk-in clinic, such as an urgent care facility
Retail clinic in your local grocery store or retail pharmacy
No-appointment physicians office
Research the market of this facility. Consider the following as you complete your research:
Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
Describe the location and facility selected.
Analyze the cultural and generational demographics of the consumers who use the selected facility.
Analyze the marketing approach used for the facility.
Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
Consider whether marketing techniques can be the same when marketing to different demographics.
Format your references according to APA guidelines.
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