Define the cognitive age and explain why marketers use it.
Cognitive age describes a person’s ability to comprehend and process information. It describes how an individual of a given age is able to think and process information relative to others of the same era. Cognitive age is a measure of the person’s mental abilities in learning, memory, and adaptation (Newman 2020). Marketing professionals use cognitive age to help customers understand their needs and preferences. They can tailor messages, products, and marketing materials to their customers using cognitive age. The best method to communicate with customers can also be determined by cognitive age. It provides insight into a person’s thinking and cognitive abilities (Moss 2021). Understanding cognitive age allows marketers to create messages and products that are more easily understood by customers. You can use cognitive age to tailor campaigns to appeal to specific age groups. When creating materials and campaigns, marketers should be aware of cognitive age. This helps marketers understand the thinking and processing patterns of customers, so they can create content that appeals to their audience. Cont…
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