CLEANING SUPPLIES
The strategy of different market leaders in each country is unique. For example, in the United States, market leaders in the cleaning supplies industry have focused on providing high quality products, such as Clorox, and offering a variety of products in different sizes and packages to meet customer preferences (Adhikari & Raj, 2018). In India, market leaders have implemented strategies such as launching eco-friendly products, pricing and convenience strategies, and creating brand loyalty (Chopra & Chopra, 2019). Innovating products has also been their focus. There are similarities, despite the fact that there may be differences between countries’ strategies. For example, most market leaders focus on providing high quality products as well as offering customers innovative solutions and value-added services (Adhikari & Raj, 2018; Chopra & Chopra, 2019). Additionally, many market leaders in different countries have adopted digital strategies such as online marketing and e-commerce to reach more customers and expand their market share (Adhikari & Raj, 2018). This allows market leaders to keep ahead of their competitors and retain their market position. Cont…
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