Comparison of B2B marketing
Marketing B2B (Business-to-Business) and B2C(Business to Consumer), are distinct marketing types that have different objectives and strategies. B2B is a marketing strategy that targets other businesses with the intention of creating long-term sales relationships. B2C marketing, however, is focused on targeting specific consumers with the aim of driving quick sales. B2B requires trust to build relationships and B2C requires aggressive approaches to capture consumers attention. (Dahlstrom 2017). I’d rather engage in B2B Marketing if given the opportunity. A lot of B2B marketing involves extensive research into a company’s product and service. This is something I enjoy. B2B marketing is a great way to build relationships with customers and plan for the future. As a result, I think I would be more successful in B2B marketing than B2C marketing (Kotler & Keller, 2016). Cont…