A Key Performance Indicator or KPI is a quantitative measure of performance over time for a specific objective (Domnguez et al., 2019). KPIs provide what teams are striving for, benchmarks against which to measure progress, and insights that help individuals across the organization make better decisions. KPIs support the strategic development of all departments of the company, from marketing and sales to finance and human resources. To have the greatest impact on your organization’s strategic outcomes, you should monitor KPIs. KPIs help your team focus on the essentials and support your strategy. A target number of new customers per month is an example of a KPI. Each business unit has its own set of KPIs used to monitor its progress. Companies often use KPI dashboards to view, examine and evaluate their key performance indicators in one place. These KPI examples are broken down by department, including sales, marketing, customer service, IT, and finance. An objectively measurable metric called a Google Analytics KPI is used to track, study and improve user behavior across websites. Webmasters can implement their marketing goals with the support of Google Analytics measurements and more (Vysotska et al., 2019). continue…
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