Coke Cola has been trying to maintain brand equity for the past five years.
Coca-Cola’s efforts have been concerted over the past five year to increase and maintain its brand equity. It has focused on leveraging its core brand values, such as refreshment and optimism, and reinforcing its presence in consumers’ lives (Coca-Cola, 2020). The company is committed to being innovative and relevant by investing heavily in digital marketing. They have developed and launched mobile apps and created interactive content for social platforms (Coca-Cola 2019, 2019). The company has expanded its product range by adding new products like Coca-Cola Zero Sugar, Coca-Cola Life, and Coca-Cola Plus. Coca-Cola also launched several campaigns and initiatives that promoted its brand and created awareness, such as the “Share A Coke” campaign (Coca-Cola 2019). Coca-Cola needs to create innovative campaigns and experiences that engage customers in order to strengthen its brand and remain competitive. Coca-Cola should invest more in digital marketing to reach broader audiences. It should also look at expanding its product line by offering more nutritious and sustainable products. Coca-Cola may also consider partnering with celebrities and influencers to promote their…
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