medical device
Advertising, sales promotion, public relations and personal selling are the four major types of promotional tools. If a medical device company is selling its product to the public directly, it would be a good idea to create a marketing strategy that includes advertising and public relations. You can use public relations to establish relationships with important stakeholders like the media, industry leaders, customers, and influencers. Public relations can create brand recognition and build the company’s reputation (Chaffey, 2019). The right message and communication strategy can make public relations work for your company and increase loyalty. Advertising can be a great tool in raising awareness for the product. Advertisement can help you reach more people and create an appealing message. It can be used to drive sales and ultimately increase revenue (Kumar & Banerjee, 2020). Advertising and public relations can be combined to help the company achieve its goal of selling directly to the public. Cont…
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