global marketing strategy
True. Global marketing strategies are implemented in all countries. The strategy seeks uniformity across all markets where a company is active. Companies need to be consistent in their brand identity, messages, and presence across different countries. Customers will receive the same service quality and product quality no matter their location. A global strategy has many benefits. It reduces costs through economies of scale, increases the company’s reach, and allows for greater control over the company’s message, brand, and products. A global strategy helps create a cohesive brand identity that is consistent with the company’s products and ensures customers have a great experience. Global strategies are also useful in identifying emerging trends and market opportunities. Alon (2015) Companies can respond rapidly to customer preferences and changing needs, and capitalize on emerging opportunities. Global marketing strategies are beneficial to businesses operating in different markets. It helps to create a unified presence in all markets, reduces costs, and allows for greater control over the company’s message and products. A global strategy can also help identify and capitalize on new trends (Alon 2018). Cont…
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